The ongoing debate on globalization and its influence on different spheres of human life, reveals serious problems and gaps in such issues as cultural, historical, ethical differences between people of different origins. Paying too much attention to other aspects of globalization (political, economic) resulted in weakness of cultural aspect.Scientists say that globalization will seriously change not only political and economical environment, but the quality of life of human society. The notion of globalization contains solid cultural and technological factors, the real potential and strength of which only starts revealing itself. The term of multiculturalism is no longer a neologism for us, as it becomes more and more frequently used for definition of collaboration, tolerance and mutual understanding of people of different nations, working or living together.
Nowadays everyone can call oneself a cosmopolite, meaning that in everyday routine he/she has to deal with foreign cultural environment: surfing the Net, communicating with foreign colleagues etc. Multicultural aspect of our lives is under no doubt. That’s is why leaders should pay more attention to this aspect if they pursue the aim of development of their business, since mutual understanding and establishing of collaborative dialogue between representatives of different cultures is extremely important for business’s success. In modern society it has become really crucial to find common language with people of different cultures and to be able to understand and respect their traditions and peculiarities determined by historical background.
However, on the other hand, scientists say that globalization is a destructive factor for ethical issue. Cultural interaction causes consecutive smoothing of peculiarities and differences which results in appearance of so-called global culture which unites representatives of different origins under new system of values and traditions.
Anyway, in order to improve situation in international business company it’s important to take into account all aspects of globalization and to apply them properly in order to reach established goal.
